Privacy Statement

Unovative is operated by Lattee & Logs Pvt. Ltd., a technology and AI services company based in India. This Privacy Statement explains how we collect, use, and protect information when you visit unovative.com and its sub-pages (“Site”).

For our full cookie disclosure see our Cookie Policy. For privacy-related enquiries contact us at contact@unovative.com or hello@unovative.com.

When you accept analytics cookies via our cookie banner, we activate product analytics and marketing measurement tools loaded through Google Tag Manager:

• PostHog, product analytics and session recording (form inputs masked).
• Google Analytics 4, page views, traffic sources, and conversion events (for example completed Calendly bookings). Events may be imported into Google Ads for campaign measurement when you have consented.
• Microsoft Clarity, heatmaps and session recordings to understand how visitors use the Site.

These tools may capture:

• Pages visited, URL paths and page titles.
• Time on page & scroll depth, engagement signals during your session.
• Button and link clicks, including call-to-action interactions.
• Session recording / heatmaps, with form inputs masked where the tool supports it.
• IP address & approximate location, country and city derived by the analytics provider; the raw IP is not stored in our own database.
• Device, browser & operating system.
• Traffic source & UTM parameters, the campaign or referrer that brought you to the Site.
• Return visitor recognition, anonymous IDs in cookies or localStorage so we can count returning visits.

If you decline or do not respond to the cookie banner, these analytics and advertising measurement tags do not run. See each provider's privacy policy linked in section 8.

When you book a consultation session via our Calendly widget, Calendly sends us a secure server-side notification containing:

• Your name and email address
• The chosen meeting date and time
• Whether the event was subsequently cancelled or rescheduled

This information is stored in our own private, encrypted database. We use it to:

• Confirm your booking and send a calendar invite
• Follow up regarding your enquiry after the meeting

We do not add your email to marketing lists, share it with third-party advertisers, or use it for any purpose beyond managing your booking and follow-up communication.

Calendly's own privacy policy applies to data you enter within the Calendly widget: calendly.com/privacy.

If you subscribe to our newsletter in the site footer, or apply through Careers, we store your email (and name, when provided) so we can send occasional Unovative updates. This is separate from booking data. You can unsubscribe at any time.

• Analytics data, processed on the basis of your explicit consent (Art. 6(1)(a) GDPR), given via the cookie banner. You may withdraw consent at any time.
• Booking / email data, processed on the basis of contract performance (Art. 6(1)(b) GDPR), as the processing is necessary to provide the consultation service you requested.
• Newsletter subscribers, processed on the basis of consent (Art. 6(1)(a) GDPR) when you subscribe in the footer, or when you apply through Careers. You may unsubscribe at any time.

• Analytics data, retained according to each provider's policy (PostHog typically up to 12 months; Google Analytics and Microsoft Clarity per their respective retention settings).
• Booking records (name & email), retained in our database for 36 months from the date of your booking, after which they are permanently deleted.
• Cookie consent preference, stored in your browser's localStorage for up to 1 year.

Under GDPR and applicable Indian data protection law, you have the right to:

• Access data we hold about you
• Correct inaccurate data
• Delete your data (right to erasure)
• Withdraw analytics consent at any time by clicking “Manage Cookies” in the banner at the bottom of any page, or by clearing unv_consent from your browser's localStorage

To exercise any of these rights email contact@unovative.com or hello@unovative.com. We will respond within 30 days.

We do not sell or rent your personal data. With your analytics consent, measurement data may be processed by Google (Tag Manager, Analytics, Ads conversion import) and Microsoft Clarity solely to operate, measure, and improve the Site and our marketing. We do not sell data to data brokers.

• PostHog, analytics & session recording. Privacy policy
• Google Tag Manager / Google Analytics 4, tag management and web analytics (may support Google Ads conversion measurement). Privacy policy
• Microsoft Clarity, heatmaps & session recordings. Privacy policy
• Calendly, meeting scheduling. Privacy policy
• Supabase, secure database for booking records. Privacy policy

We may update this statement when our practices change. The “Last updated” date reflects the most recent revision. For significant changes we will display a new consent banner so you can review and re-confirm your preferences.